Howler Technologies announces that its mobile conference calling solution, ROK Talk, has been licensed to China Mobile Pakistan (CMPak). The solution enables users to make multi-person calls simply by clicking on their contact’s details in their mobile phone address book. Howler Technologies recently formed the joint venture ROK Talk Ltd, with ROK Entertainment Group to market and sell the ‘ROK Talk’ product. ROK Entertainment Group has now signed a contract with China Mobile Pakistan to offer the ROK Talk product to its subscribers.

The deal with CMPak represents Howler Tech’s first full-scale deployment of the ROK Talk product. The company is currently in discussions with other leading, global telecoms brands and will be making further announcements shortly.

CMPak is owned by China Mobile following a US$400 million buy-in of mobile operator Paktel, with plans of investing another US$400 million on running expenses and network expansion. China Mobile is the world’s largest Mobile Network Operator with more than 340 million subscribers.

CMPak subscribers will be able to watch the content over ROK’s Live TV product – a mobile streaming service where the consumer can watch a range of live content streamed to their mobile handset – due to be launched in the first quarter of 2008, as well as ROK Talk, which enables users to make multi-person calls from their mobile. ROK and CMPak will share the revenue earned from the distribution with the charge-out to be agreed.

The move represents ROK’s second deployment in Pakistan. CMPak is owned by China Mobile following an US$400 million buy-in of incumbent operator Paktel with plans of investing another US$400 million on running expenses and network expansion.

China Mobile is the world’s largest Mobile Network Operator.

Laurence Alexander, CEO of ROK commented, “We are delighted to have joined CMPak on this initiative to deliver new mobile entertainment services across Pakistan, which forms part of our strategy to offer our content to consumers globally. This relationship is a welcome addition to ROK’s partnerships with other premium service providers, and strengthens our marketing and customer service capability in a region showing strong demand for our products and services.”

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